TRAINING AS A MEANS OF FORMING THE SOCIAL AND COMMUNICATIVE COMPETENCE OF SALES MANAGERS AT THE INITIAL STAGE OF PROFESSIONALIZATION
Abstract
The article is devoted to the problem of the formation of socio-communicative communicative competence of sales managers. Based on the structure of the sales manager's communicative activity, a map has been developed to assess the level of the manager's social and communicative competence. The possibility of forming a manager's social and communicative competence through the use of interactive methods and forms of training is empirically substantiated. A program of socio-psychological training on the development of social and communicative competence of a sales manager has been developed and tested.
About the Author
E. V. Skvortsova
Belgorod University of Cooperation, Economics and Law
Russian Federation
Russian Federation
Skvortsova Elena V., PhD (Psychology), Associate Professor, Associate Professor at the Department of Humanities and Social Sciences
Belgorod
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Review
For citations:
Skvortsova E.V. TRAINING AS A MEANS OF FORMING THE SOCIAL AND COMMUNICATIVE COMPETENCE OF SALES MANAGERS AT THE INITIAL STAGE OF PROFESSIONALIZATION. Bulletin of Vladimir State University named after A.G. and N.G. Stoletovs. Series: Pedagogical and Psychological Sciences. 2023;(55):112-125. (In Russ.)
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